In a world of competing demands and priorities, it's not always easy to cut through the clutter of good options to efficiently invest limited resources. This issue is particularly challenging when it comes to technologies that promise transformation or improvement of processes that are already underway, even if they are under-powered. EMA developed a simple and practical approach to parsing investments called "Threshold of Investment"  (TOI) ^TM. A combination of quantifiable metrics/projections and qualitative gains, TOI determines the point at which it makes more business sense to invest in an improvement than to continue funding the status quo.

In this paper, EMA takes a TOI approach to Everbridge's Enterprise IT Alerting platform and solution set.